brand ACTIVATION & POP-UP SHOP

pop-up retail space

manhattan, new york

CLIENT: REDROCK ENTERTAINMENT

fenty beauty

POP-UP shop for a new LIP GLOSS product launch. Concept DeSIGN TO SHOW THE COMPLETE TAKEOVER OF THE SHOPIFY STORE IN MANHATTAN. EACH AREA DESIGNED TO REFLCT A DIFFERENT PRODUCT “FLAVOR” - I.E. CHOCOLATE, CHERRY. IMPORTANT EVERY TOUCH POINT CULD BECOME A PHOTO MOMENT AND ENCOURAGE FANS TO SHOP THE PRODUCT.